Thursday, December 8, 2011

Ouma Rusks Relaunch Campiagn











Ouma Rusk Relaunch Campaign was designed for the Foodcorp Competition. Working in a group of two we came up with the concept of "You can't choose your family but you can choose your Ouma." This relates to the variety of flavours Ouma Rusks offers as well as the different types of members of a family that have different tastes. So we created a variety pack, with four different flavours in each, for the whole family to enjoy. The slogan also relates to the embarrassing moments families have and how you can always choose your "Ouma" to escape them.

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